SportFishGear: Your Premier Destination for Sport Fishing Essentials

SportFishGear is a premier online platform dedicated to serving the unique needs of the sport fishing community. We offer top-quality gear, apparel, and accessories for anglers of all skill levels, ensuring every fishing adventure is equipped for success.

Founded by Industry Leaders

SportFishGear was founded as the sister company to SportFishTrader.com—the leading marketplace for sportfishing boats. It was established under the visionary leadership of Eric Gurnitz and Bailey Craven, who joined as Chief Operating Officer at the end of 2024. Together, Eric and Bailey formed The Marine Legacy Group, now the proud parent company of:

• SportFishTrader
• SportFishGear
• YachtSocial
• And several other marine-focused ventures.

Curated Excellence for Passionate Anglers

SportFishGear stands out in the industry by hand-picking not only the most respected brands but also the best products specifically suited for its passionate community of anglers. Our mission is to be a one-stop destination where fishing enthusiasts can discover, purchase, and share their love for the sport.

The team collaborates with renowned manufacturers to curate an extensive selection of:

• Rods
• Reels
• Lines
• Lures
• Tackle
• Apparel
• Accessories

We ensure every product meets the high standards of performance and reliability demanded by serious anglers.

A Holistic Ecosystem for the Sport Fishing Lifestyle

A key differentiator for SportFishGear is its seamless integration with SportFishTrader.com. Buyers who find their dream sportfishing boat on SportFishTrader can effortlessly turn to SportFishGear for all the gear and apparel they need to outfit their new vessel and enhance their fishing experience.

This holistic approach creates a full-service ecosystem for the sport fishing lifestyle, robustly supported by:

• Superior Customer Service
• An Inclusive Online Community
• Educational Content through Blog Articles and Videos

Bailey Craven’s expertise in operations, technology, and creative strategy has been instrumental in building SportFishGear’s robust e-commerce platform and dynamic digital presence. His leadership ensures that every aspect of the customer journey—from product selection to purchase and community engagement—is optimized for quality and convenience.

As part of The Marine Legacy Group, SportFishGear continues to set the standard for excellence in the sport fishing industry, empowering anglers worldwide with the best gear and resources available to make every cast count.