A-Best Forklift - Technical Advisor

A-Best Forklift

Technical Advisor

2023-04 - 2024-10

Project Overview

A-Best Forklift & Hydraulic: Powering Expansion in Central North Carolina

A-Best Forklift & Hydraulic, a leading forklift dealer and service provider, successfully expanded its operations with the launch of its second location in Central North Carolina during 2023–2024. Throughout this pivotal period of growth, the company significantly benefited from the expertise of two key partners who ensured a seamless and impactful expansion.

Key Partners in Expansion Success

Bailey Craven: Technical Operations Lead (CravenIT Solutions)

  • Role: Managed comprehensive technical operations for A-Best Forklift during the critical expansion phase.
  • Contribution: Bailey’s expert oversight of IT infrastructure and dedicated technical support ensured a seamless transition and robust integration of systems between the original and new locations. This proactive approach guaranteed efficient service delivery and unwavering operational continuity, allowing A-Best to maintain its high standards during growth.

Rachel Brown: Marketing & Branding Lead (SparkWaveSocial)

  • Role: Led the strategic marketing and impactful branding initiatives for A-Best Forklift’s crucial North Carolina launch.
  • Contribution: Rachel’s strategic vision and creative direction dramatically elevated the company’s presence in the new market. Through targeted campaigns and cohesive messaging, she successfully drove significant brand awareness and fostered strong customer engagement from day one.

A Collaborative Achievement

Together, Bailey and Rachel’s complementary contributions played a vital role in the successful establishment of A-Best Forklift’s North Carolina branch. Their combined efforts directly strengthened the company’s well-earned reputation for reliability and exceptional customer service during this major phase of strategic growth, solidifying A-Best Forklift's position in the new market.